All three platforms offer a built-in landing page builder. They can live on your website, but they don’t have to. Landing pages are webpages designed to get people to sign up for your newsletter. To learn more about creating reader magnets, see episode 145 How to Create a Reader (Lead) Magnet.įor list growth strategies, the best email marketing service provider is… Especially if you only want to deliver a PDF, ConvertKit makes this super easy. While ConvertKit integrates with BookFunnel and StoryOrigin, it makes adding a reader magnet so easy that you don’t need book funnel to deliver it for you. Authors who do give away reader magnets on these platforms are forced to use a third-party service like BookFunnel or StoryOrigin. While it is technically possible to deliver reader magnets with MailerLite and MailChimp, it’s so complicated that most authors never figure out how to do it. Usually, authors give away a free short story, tip-sheet, or something that is immediately interesting and valuable to their readers. One of the best ways to build your email list is to give away a reader magnet. So now let’s talk about how to grow your list and how these three platforms compare when implementing each strategy. It’s more expensive, but for many authors, that added expense is well worth the cost because it’s so easy to use.ĬonvertKit Affiliate Link List Growing Strategies Since ConvertKit is made specifically for you, it has exactly the features you want and none of the complications you don’t want. MailChimp and MailerLite were built with small businesses in mind, which makes them more complicated for authors. When your MailChimp list grows, and you have to start paying, MailerLite is about half the price of MailChimp’s paid plan.ĬonvertKit is built specifically for bloggers and for that reason it’s one of the best email marketing services for authors. While MailerLite doesn’t give you as many free subscribers as MailChimp, it has a fully-featured free plan. I discovered that the alternatives have better free plans, and they are easier to use. Since then, I’ve worked closely with some of the email service alternatives. I was on the fence about MailChimp when these changes first went through. But as of last year, MailChimp has crippled their free plan, making it less than ideal for most authors. Most authors start with MailChimp because they get up to 2,000 subscribers for free. They wonder which one is the best email service provider for authors? I would estimate 80-90% of authors use one of these three email platforms. Many authors see all the email options available and feel paralyzed by the options. It’s best for authors to use an email service provider such as MailChimp, MailerLite, or ConvertKit. It’s potentially illegal, and it’s not in compliance with the CAN-SPAM Act or GDPR.ĭon’t use your regular email program for building your author email list.Sending mass BCC emails annoys your friends.Open rate is a key metric traditional publishers consider when evaluating an author’s platform. Your email open rate can’t be tracked.Adding and removing addresses manually is super time-consuming.People can’t subscribe or unsubscribe, so you must add them manually.Sending your newsletter via Outlook or Gmail is bad for five reasons. ‘Why can’t I use Outlook or Gmail to send my newsletters?” Why isn’t Outlook the best email provider for an author to build an email list?īefore we get to the advanced list-building strategies, I need to answer a question new authors ask. Even if you are happy with your email provider, you will be able to apply these tips. I will also teach you an email strategy and how to implement that strategy on the best email platforms. If MailChimp is the only email marketing service provider you have ever used, I will introduce you to a beautiful new world. In this article, you’ll learn about two great alternatives to MailChimp. Not only has MailChimp gotten worse, but its competitors have gotten much better. It has become expensive, hard to use, and it lacks the features that authors need to grow their email lists. MailChimp is not the platform it used to be. Pretty much every author chose MailChimp, because it was the best pick for almost everyone. Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Podcast Index | TuneIn | RSS | Moreīack in the day, choosing the best email service for authors was easy. Podcast: Play in new window | Download | Embed
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